Important of Digital Marketing
Let’s see why digital marketing is important –
In 2020 if your business is not on social media or you are not doing any social media marketing then you are at very last in the competition of a business. Every startup, business whether it is local or worldwide is doing social media marketing. Talking about social media marketing it is the marketing of your business on social media platforms. The main areas for the promotion of this type of marketing are Facebook, YouTube, Instagram and e-mail marketing, etc.
Why Social Media more engaging –
Nowadays people are more interested in watching video content, that is the reason more people are getting interested in Instagram. Instagram is currently the most trending social media platform. Instagram contains all the type of video contents which basically people wants. Instagram has a traffic of 800 million active users per month, which is very engaging. In comparison to Facebook, Instagram has mostly teenage users and it is also more engaging than Facebook.
Best Social Media Platform
So, talking about the best social media marketing platform according to most e-book publishers, businesses and startup companies Instagram is most effective for getting engagement. It is because of the fact that Google now is also recommending more video content websites to its users. Because people are currently more interested in video type content rather than reading a long post.
Is Instagram ads costly:
Instagram contains very engaging content which leads to a higher number of monthly users. If you run an ad on Instagram with the right techniques then you are going to get a lot of engaging traffic on your business website or people will get to your local business. Instagram marketing is also organic and in comparison to Facebook and YouTube.Instagram basically has more organic reach it means that if you don’t run any Instagram ad you can organically grow your content reach without investing a single penny.
“50°/• Instagram users at least follow 1 business profile.”
So, there is a chance that if you have a good business profile you can gain a huge fan following. Firstly you have to analyze the competition in the market. There are some questions which you need to analyze before starting a business on Instagram-
•Who are your competitors?
•What are the interests of people?
•What hashtags are never used?
•The language used in captions, comments, and direct messages.
•Is your brand voice casual or formal?
•Do you sign off personally or always reply as the brand’?
After completely analyzing all the data and working you can run your business account. It is better to hire an experienced Instagram marketer but because the algorithms of Instagram are more easy to understand you can also do it on your own. Basically, after checking and analyzing all other social media platforms the conclusion, is that Instagram is the best social media platform for making your business online.
“INSTAGRAM DEMOGRAPHICS CHART“
Why Instagram Is better than other social media platforms-
•It has a more organic reach
•It is less expensive than other social media platforms
•Most of the user’s on Instagram are adults.
•Visual content is essential to your marketing strategy
So we can say that Instagram is completely good for media marketing. As it gives more priority to the visual content you can get more engagement. Instagram also ranks any type of niche so you don’t have to worry about topics and categories. You can completely beat your competitors by adopting the best marketing techniques.
Do you think that this article helped you in getting knowledge about Instagram then leave a good comment also?
Shreyansh Rane ( Content Writer, Team Highline)