The Internet is booming day by day. The craze of social media is also spreading day by day. All we can say that today’s world is growing more digitally. Everyone uses the internet, everyone is now on social media and you can find anything and everything on the internet today. So talking in terms of business, every business should be on digital platforms. Digital Marketing gives you a platform to reach more people. Nowadays everything is online you can order food, clothes, products, and any kind of services through the internet. So it will be better to do Digital Marketing of your services on the internet. It is a great opportunity for everyone to get the benefit as much as they can from Digital Marketing.
What is Digital Marketing
In simple words, Digital Marketing is a type of Marketing technique that promotes your products and services digitally or on digital platforms. As there are 5.11 billion unique mobile users in the world today and 3.48 billion social media users. So you can assume how many outcomes you can get from Digital Marketing. Digital Marketing contains various elements. Digital Marketing is contained many mediums of marketing online. You can promote your service locally, nationally, or on a global level with the benefit of Digital Marketing.
HOW IT CAN BE HELPFUL FOR YOUR BUSINESS
Suppose you have a local business of event management in Mumbai so you can run ads on digital platforms like Google, YouTube, or on Social media in the whole city, and it is going to give a boost to your event management business. Same thing with any kind of business. So you have a great chance of getting in the eyes of people. Hence Digital Marketing can be very helpful for your business.
DIGITAL MARKETING COMPONENTS-
“THERE ARE FOUR MAIN COMPONENTS OF DIGITAL MARKETING”
-Seo (search engine optimization).
-Social Media Marketing.
-Pay Per Click (PPC).
Search Engine Optimization (SEO)
Search Engine Optimization means to increase your website quality and to get visibility on search results. It is an organic, unpaid method to get more organic traffic on your Website.SEO contains many major things. Your website can not get traffic only by putting keywords. You have to use some SEO techniques to get more traffic and visitors.
For example– If a person is searching for the best showroom for bikes in the city on Google and you have done online SEO for your showroom business so there is a chance that you are going to be seen on his search results. So local SEO can be very profitable for your business.
What SEO includes-
To do keyword research.
To audit your website and you have to correct all the errors.
To analyze your competitors.
To do On-page SEO(page optimization and auditing).
To do Off-page SEO(link building and promotions)
Social Media Marketing
Social Media Marketing is a major part of Digital Marketing. Meaning of Social Media Marketing is to promote your services on social media platforms like Facebook, Instagram, Pinterest, YouTube, etc,.Social media marketing gives your business, service or product exposure. You can make a brand and can get huge popularity. We can say that social media marketing is like building a relationship with your customers. If your brand is connected with the audience you can easily sell your service or you can easily drive traffic to your website.
TOP SOCIAL MEDIA PLATFORMS
THE MAIN SOCIAL MEDIA ARE MAINLY INSTAGRAM, FACEBOOK, YOUTUBE, PINTEREST, QUORA, ETC,.BUT I AM ONLY GOING TO EXPLAIN YOU ONLY 3 MAJOR PLATFORMS BECAUSE REST IS DIFFICULT TO UNDERSTAND AND ARE MORE EXPENSIVE.
Instagram is one of the best social media platforms. It has some of the best features that other social media platforms don’t have. Instagram has very organic reach, you can organically reach people without spending a single penny. Nowadays people are more interested in visual content, and Instagram mainly focuses on visual content. Instagram ads are also less expensive. You get traffic in thousands with just spending 2 to 5 dollars. Also, Instagram marketing is very easy you don’t have to be any kind of techno-geek. By using the following techniques you can grow your Instagram easily-
By posting good quality of content.
By posting 2 to 4 good quality of videos in a month.
By commenting on posts of others (comment on the accounts which are related to your niche).
By Interacting with your followers.
By taking shoutouts from huge Instagram accounts(It is paid).
Try to follow Instagram accounts which are similar to your niche.
Try to run the story ads of your Instagram account.
Facebook is no.1 social media platforms on the internet. Facebook has 2.8 billion monthly users. It means that if you have a Facebook page with 20 to 40k likes you are in great profit. But growing a Facebook page is not easy at all. Facebook doesn’t have any kind of organic reach. But you can get reach with Facebook ads. Facebook ads are sort of techy. If you spend 29 dollars on a Facebook ad you can only reach up to 1,000 to 2,000 people only. But there are some tricks that can drive you at least a minimum traffic of 5,000. Basically, you can take a cheap shoutout from any Instagram account and tell him/her to add your page link in a swipe uplink. Also, you can take shoutouts from Facebook pages but they are quite expensive than Instagram shoutouts and ads.
Quora is not a social media website but we can say that it is a kind of social platform on which users ask questions and answers. You can find almost every answer on Quora. Suppose if anyone is searching for “what is digital marketing?” you can give the answer and you can also put your website link. This one little thing can drive thousand of traffic on your website. Try to answer genuinely so you can build a trustworthy fan base on quora. Try to put your own question which is never asked on quora and also answer them. Try to put your website so people can check your website. There are a lot of people who are getting traffic on their website just by using quora. So there is a guarantee that you can drive traffic on your website by using quora.
Email Marketing is one of the best marketing techniques if it is done in the correct way. Meaning-Email marketing means that to send electronic mail (email) to targeted consumers and to promote your products and services by sending mail. Email marketing is a type of traditional marketing. But it is very less expensive in comparison to ad publishing. The email marketing has the capacity to get output if is done in the right way. There is some website that gives you the service of providing email addresses in bulk and you can send your email in one click. If you don’t have any budget try to research on your own and try to get emails online. Sometimes the results of E-mail marketing blow’s the mind. You just have to do it in the correct way with some knowledge and you will see the result in very little time.
PPC-Pay Per Click
Meaning-PPC means Pay Per Click. PPC is also a form of Internet Marketing in which an advertisement is done. The advertiser has to pay some amount every time when a person clicks on his/her advertisement. The advertiser bid for a particular keyword to rank there advertisement in search results. Search Engine Advertisement is also a part of Pay Per Click.PPC requires some research and knowledge, you have to learn at least basics to do PPC advertisement. There are some of the main factors that you have to do before running a PPC advertisement.
Your Landing page has to be good. It should be optimized.
Your ads have to be creative and understandable, so it can get more clicks.
Do keyword research which had less competition but good search volume.
Do use long-tail keywords, they can also drive a decent amount of traffic, also they are less competitive and less expensive.
Digital Marketing is the need of the business on today’s date. It provides a new way of promoting any kind of service on the Internet. It’s the 21st century and every businessman, every entrepreneur must use Digital Marketing. All the above marketing techniques are kind different types of Digital Marketing. Digital marketing is a less expensive but also more reachable method of marketing. Digital marketing on social media allows brands and companies to create awareness about there services, It allows them to build a relationship with consumers. It is a more interactive and less expensive form of advertising. It gives you the freedom of advertising on the whole Internet. You can perform better than your competitors or maybe you can beat them. Well, all we can say that Digital Marketing is a must in today’s date.